ï»¿British Cartoon Network Mistakenly Airs Bookmaker Ad
Despite strict rules that govern the airing of gambling ads on tv, the Cartoon system made a huge faux pas recently when it mistakenly aired an ad for British bookmaker Coral within a broadcast in the children’s television channel.
The ad that is controversial aired on Turner Broadcasting’s Boomerang channel as well as the Cartoon system, sparking outrage as the broadcast code strictly prohibits the advertising of gambling ‘in or adjacent to programs commissioned for, principally fond of, or more likely to appeal particularly to audiences below the age of 18 years,’ so heads were positively tumbling whenever the broadcast clearly broke these guidelines.
The station could have maybe been forgiven for their ‘serious breach’ of this rules had the advertisement aired just once, however the promotion was broadcast nine times for a Saturday morning back in May with this year, that will be primetime viewing for kids kick-starting their weekend with some cartoon antics.
The Advertising Standards Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and has now explained that the ad was broadcast, repeatedly, in error.
Action Figure Used
But what’s worse is the fact that ad that is coral involved one of kid’s most beloved all-time favorite figures and Marvel Comics hero, the Incredible Hulk. This merely supplied more ammunition to those whom claim that gambling promotion objectives Læs resten