Dating Disruption — How Tinder Gamified an Industry

Dating Disruption — How Tinder Gamified an Industry

Tinder’s user that is gamelike enticed over looked users, resulted in rapid section growth, and eventually displaced industry incumbents.


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An analysis of the U.S. mobile app that is dating from its inception in 2007 to its phenomenal shakeout in 2013 demonstrates that Tinder changed the overall game — quite literally. Like in other situations of industry interruption, dating app upheaval illustrates that newcomers want to compete by changing noncustomers into customers in the place of challenging incumbents when it comes to mainstream market that is established. Læs resten

Dating singles that are senior

Dating singles that are senior

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